Mountain Dew Under Fire for ‘Most Racist Commercial in History’
Picture a grim police line-up with five young African American men in stereotypical “thug” garb, and a goat. That’s just the opening shot. The one-minute ad shows a badly beaten blonde Caucasian woman approaching the line-up on crutches. A white male warden says, “We got ‘em all lined up, nail the little sucker.” The goat, in a raspy male voice bullies her with phrases, “keep your mouth shut, I’m going to do ya when I get out,” “ya better not snitch on a playa’,” and “snitches, get stitches, fool.” The woman becomes hysterical and runs from the room. As the ad ends, you can hear her screaming off-screen.